Wherever you go in Ukraine, army recruitment ads are impossible to miss. They loom from skyscraper billboards, plaster street corners and hang from highway bridges. The ads are the work of individual units that recruit volunteers, rather than rely on conscription. The first ones appeared in the spring of 2023, and brigades have rolled out […]
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How Ukraine’s Army Recruitment Ads Have Evolved
new video loaded: How Ukraine’s Army Recruitment Ads Have Evolved In Ukraine, army recruitment ads are impossible to miss. Constant Méheut, a Times reporter in Kyiv, describes how those ads have evolved to reflect the country’s shifting moods after four years of war. By Constant Méheut, Nikolay Nikolov and James Surdam December 2, 2025 Source […]